4. Step-2: Under ‘ User-defined variable ’, Click on ‘ New ’. While GA4 has retained some built-in functionality to track events for on-site searches, there are (except for the “search term”) no search-specific dimensions populated or metrics calculated. Use calculated metrics in GA4 (Google Analytics 4) to create your own metrics based on other existing metrics from your reports. You can export the report to csv and calculate it. Active user metrics are simple, but it is important to. Google Analytics 4 Calculated Metrics with Examples. Understand users, sessions, and events. Other dimensions and metrics that you might need are a bit harder to access. We've created a GA4 report template with the important metrics to save you time on client reports. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Google Analytics can use machine learning to provide estimated data if people choose to decline cookies on. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20 [GA4] Engagement rate and bounce rate; 11 of 20. And a 90% scroll is so much better than a 25% scroll. . You can access calculated metrics in reports, explorations, and the Google Analytics Data API. g. Other dimensions and metrics that you might need are a bit harder to access. A workaround could be to push GA4 data to Data Studio and then add new calculated metrics but it would be ideal to keep all the setup within GA rather than needing a separate tool. Click on Triggering. As I’ve tried to sort out the most used dimensions and metrics already, I hope I can be of help with the following example queries. This includes metrics like Item views, Add to carts, purchases and revenue, as well as calculated metrics like Cart-to-view rate and Purchase-to-view-rate. As the formula, in this case, involves three default metrics of GA, the calculation is also effective retrospectively — the value is calculated for the period prior to the implementation of this calculated metric as well. Data models. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. This number is important because it can tell you a lot about your user journey on your webpage. Creating an event-scoped custom dimension by registering a parameter with event scope in the GA4 user interface. Chart configuration5. The metric is then calculated as: Users who converted / Total Users x 100. Click Admin, and navigate to the view you want. Create a user-scoped custom dimension. Calculated metrics; Adsense integration, etc. In the row for an existing group, click > Copy to create new. , are available in GA4. Today, Google Data Studio new release includes the addition of user properties, custom dimensions & custom metrics fields for GA4 data sources. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20 [GA4] Engagement rate and bounce rate; 11 of 20 [GA4] Traffic-source dimensions, manual tagging, and auto. First, you need to navigate to ’Reports > Reports’ and click on ’Create custom report. Walk through the steps to create custom-calculated metrics. Choose any report. The following table provides the definition for each of these user metrics: Metric. It also shows the data trend for each of these metrics once you click on a. CRM data. Summary. Publish the container. You will notice that your session count in GA4 doesn’t match the same number in Universal Analytics. In my experience, the majority of Ecommerce shops and non-Ecommerce shops with GA4 Ecommerce implemented, want to report on Conversion Rate metrics. First, on the Admin panel, go to the lefthand menu and select “Engagement. Go to Explore and choose a User lifetime exploration template. To do this in Looker Studio with a GA4 data source you would do the following. Click the data stream for your website, then under Google tag, click Configure tag settings. Using examples as before: User A accesses the site on Tuesday and Wednesday but does not generate any conversion: the Conversion. Evaluate your customer LTV by audience. For example, an Item margin metric could be created using the Item price standard metric. An event is any interaction with your website or app that you want to track. It is. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. Engagement RateBigQuery considerations. To start, head to the Explorations tab and create. Other dimensions and metrics that you might need are a bit harder to access. Let’s say your site or app has a total of 10 sessions, and seven of them were engaged. In our case, we want to add a new metric. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. Select the report you want to customize. scroll_count with value 1 — we’ll use this trigger to populate a custom ‘Scrolls’ metric in GA4; Add the scroll depth trigger you created and save the tag. For example, if you use the Google tag or Tag Manager, you would create the event for your website and then go to Google Analytics to mark the event. OR. 💡. Analytics has a number of standard and calculated monetization metrics that are considered currency values, including: The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in reports. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. Cluster version. Step 2: click on ‘All events’ and select the event of your choice. calculated. It does not apply to GA4 BigQuery export data tables. google. #. 5 Holiday Wishes for GA4; 3 Questions to Consider When Using GA4 Calculated Metrics; HIPAA Concerns with Google Analytics? Consider These Options; An Open Letter to Google Ads Advertisers; How to. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. Find the report in the Report tab and click the edit icon in the upper right-hand corner of the report. The middle part of the Monetization Overview report shows ‘total purchasers’, and ‘first time purchasers’ metrics. Create a user-scoped custom dimension. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. The ‘views’ metric in GA4 is the combination of pageviews and screenviews as GA4 combines both app and web data in the same property. It can be used as a long-term remote storage for Prometheus. · Engaged sessions. Configure the tag by selecting the GA4 configuration tag and specifying the event name and parameters based on your tracking requirements. GA4 doesn’t have calculated metrics, so you will have to do the calculations of the formula of page value. 7. The report appears on the left in the Life. This gives us the following result: Remember, only row 1,2 and 3 in this example are real rows in our table. In Scope, select User. Review the list of entities in Analytics (e. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. Use the following guide to build an exploration that shows your customer Lifetime Value (LTV) by audience. The important thing to point out is that if you construct your own metric inside Looker Studio it’s not backward compatible. The rate is equal to the number of entrances divided by the number of sessions. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. Let’s discover and unleash the potential of engagement rate in Google Analytics 4 in this in-detail guide. The three fields readily available as traffic_source. Back in UA, the main engagement-based metric that site owners looked at was bounce rate. Creating a calculated field is essentially the process of developing new metrics or dimensions from your existing data source. You can populate values for this metric from the ‘ quantity ’ and ‘ price ’ parameters in the ‘ items. Session acquisition dimensions can be found here. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. At the bottom of the page, click Configure tag settings. Other dimensions and metrics that you might need are a bit harder to access. Add “Bounce rate” and click. 3. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. Note: You can link to only one BigQuery project at a time to a GA4 property. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics enable you to report on information about. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. In the Fields to Set section, add a row with the content group and variable. If you were using GA4 configuration tags, they have been automatically upgraded to the Google tag. Here, we can write a formula that will calculate our conversion rate. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. Step 4: An overlay will appear on the right-hand side with a list of tag templates. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. To override default cookie expiration and cookie update settings: In Admin, under Data collection and modification, click Data streams. In Scope, select User. You can't use hyphens in the name, but you can use underscores and spaces instead. Click the data stream for your website, then under Google tag, click Configure tag settings. Calculated metrics are used to perform calculations on existing metrics. Entrances shows how many times the first event in a session happened on a page or screen. This metric is similar to average engagement time but based on sessions instead of users. From there, select "Google Analytics" as your data source. name, traffic_source. Setting up GA4 Form Tracking. Learn how to start implementing Google Analytics 4 now. In GA4, bounce rate is typically not included in default reports. What would be handy is if you can create a calculated metric that would give you the average page load time. A calculated metric is a data point that is generated by a calculation. Calculated metrics within GA4, on the other hand, work best when trying to convey the results of a formula involving metrics already set. Happily, this feature is still available in Google Data Studio and BigQuery. Seeing important metrics: You can see how many users you have acquired through QR code scans, but GA4 also has other metrics like engaged sessions, engaged session duration, scrolls, etc. , click on a page link) to load completion in the browser. To calculate the new bounce rate, subtract your engagement rate from 100%: Bounce rate = 100% − engagement rate. Once logged into your GA4 account, click on the “Admin” button in the bottom left corner. Send events for promotion views and clicks to GA4, using GTM or gtag. In GA4 UI and in reports,. In the Settings section, click Show all to see all. Metric. 5. Pageviews. However, when I go to the Custom definitions page, I can't see the Calculated metrics option, as illustrated below: Why can't I see the Calculated. GA4 (Google Analytics 4) Ecommerce. Click the “ Add A Field ” option. CAST(Total Users as number)) has no effect and results in the same metrics and sums. In your Google Analytics, select Property > View > Calculated Metrics. Analytics Help. ” The bounce rate still exists in GA4, however, it’s calculated slightly differently from how it is in UA. 4. There are a couple of metrics that can make the report a lot more useful: Event count – when you add Event count as a metric, GA4 adds the ability to select specific. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Compared to Universal Analytics, GA4 places greater emphasis on analyzing events rather than traditional pageviews alone to gain a deeper understanding of user engagement and. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. • 1 yr. We’ll review how it all works in this Explorations guide. At the top of the screen, select the Path exploration template. Complete GA4 and GA4 360 cheatsheet comparing one by one all their limits, features, product integrations and API Quotas. The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. Next: [GA4] Events report. since all the “totals” metrics were connected to the session, these fields now need to be extracted or calculated: trafficSource. A bounced session has a session duration of 0 seconds. About the metrics. The total revenue does not include tax and shipping charges. Google Analytics collects a user property from your website when the user property is set for the first time on a page (usually through the first events on a page) or when the value assigned. Pages per session in UA are replaced by Views. Apart from creating Calculated Metrics in Google Analytics, you also have the option of skipping the setup inside Google Analytics and simply create your own metrics inside Looker Studio. So metrics can vary by a small percentage. Conversion events were triggered. To start with, open your GA4 Property and click Admin: . Here are the steps that will be required (detailed descriptions of each step below): Create a custom dimension for the promotion name and two custom metrics for promotion views (aka impressions) and promotion clicks in GA4. Some dimensions and metrics are populated automatically when you install Google Analytics on your website or application. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Drag Last audience name into the ROWS area. Currently, you need to take a couple of steps before you can see this metric in. From now on, however, GA4 offers two types of Conversion Rate. At the same time, default metrics could be calculated based on different identifications. This article is for users who want to maintain their Google Analytics 4 tags within. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. September 18, 2023 GA4 Changes: 🔄 Rename the - App-instance ID parameter to Effective user ID and updated the description as well. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:GA4 makes cross-domain tracking setup much easier. The main reason of this difference is the way session metrics are calculated. ; Case Studies See how other businesses are improving performance with Databox. Definition. In Analytics, user metrics are calculated in two basic ways: As overview totals where the metric is displayed as a summary statistic for your entire site, such as bounce rate or total pageviews. ago. Step-3: A new console will open like below. A dimension can have one or more characteristics. The main reason of this difference is the way session metrics are calculated. relates to differences in metrics between GA4 and Universal Analytics. For example, a customer adds 3 quantities. Google Analytics metrics and dimensions help you understand your users, optimize your website for conversions, and measure the ROI of your marketing campaigns. Step 2: Select Data streams that you want to modify for session timeout. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. This could include things like clicks, scrolls, downloads, or form. , are available in GA4. These new metrics are based on “engaged sessions,” which Google has so kindly defined as: Sessions that lasted longer than 10 seconds, or had a conversion event, or had two or more screen or pageviews. As Google notes, "Bounce rate, as it's calculated in Universal Analytics, is a reasonable measure of site engagement, but it has become less useful as websites and apps have changed. Enter your formula and look for a green checkmark underneath the formula field to ensure that the formula is considered valid by Data Studio. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. GA4 (Google. 4. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. Although these two metrics help you understand user behavior, they don’t tell you anything about how much your web pages are worth. 1. . The ID is used to compute user metrics throughout Analytics. calculated. GA4 collects data differently than in the old GA version. Step 2: You will see. · Engaged session per user. For example, The addition of two or more metrics. Metrics like Views per Session, Bounce rate, etc. You can't use hyphens in the name, but you can use underscores and spaces instead. Welcome to our GA4 FAQ! Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). Knowing how long visitors stay on your app or site on average can help you gauge people’s interest in your brand, products, or services. If a report doesn’t support a condition, e. Media. Step-2: Click on the ‘Blank’ template under ‘Explorations’. Bounce rate is an important metric to measure the performance. The ID is used to compute user metrics throughout Analytics. #8 GA4 EcommerceStep-3: Click on the ‘ Link ’ button: Step-4: Click on the button ‘ Choose a BigQuery project ’: Step-5: Click on the checkbox next to the BigQuery project where you want to send your GA4 data, and then click on the ‘ Confirm ‘ button. Examples of counting metrics include conversions, total users, event count, etc. Migrate from Universal Analytics. Add a metric of ‘ event count ’. Measure conversions. This provides you with the flexibility to correct any mistakes or make necessary adjustments to ensure accurate data collection and analysis. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. . In Universal Analytics, session length is calculated based on when a website sends information to Google Analytics. Go to “Admin”. With the help of unnest and parse for dates or timestamps we can do the trick. Click the red “New calculated metric” button. Let's break this down: Scenario: Imagine a user visits your website on Monday and then again on Tuesday. Hit “add metric” at the bottom of the metrics and begin typing “engagement rate”. · Average Engagement Time. Step 3: click on “+ New Calculated Metric” button. 2. However, this doesn’t mean they are in Looker Studio as we saw earlier in the first step of the migration process in Mapping Events. Give it a descriptive name and select your formatting type. Click on the "Create calculated metrics" button. Google Analytics 4 (GA4) is the latest version of Google Analytics. Back in UA, the main engagement-based metric that site owners looked at was bounce rate. A Calculated field is a formula that performs an action on single or multiple other fields in a data source. The main difference is that an event-scoped metric counts the number of times an ecommerce event was triggered, while an item-scoped metric counts the number of defined interactions users had with a. Avg. Then, navigate to the property column and click “Data Streams”. Step 4: Configure join by selecting the join operator and matching dimension (s) for the join conditions, then save. . Google Analytics 4 tracks two types of ecommerce metrics: event-scoped and item-scoped. Then, modify. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. How to access bounce rate in GA4. GA4 shows all your analytics in various ways, including graphs and table sets. Values - metrics. Now, GA4 integrates different engagement rates, sessions, time, and other engagement metrics. item-scoped metrics in GA4. Step-1: Navigate to your Google Analytics 4 account and click on ‘Admin’. Session Timeout and Adjustment in GA4. The repeated views of a single screen or page are counted in the ‘views’ metric of GA4. 3. The difference in how these metrics are calculated in the two versions of Google Analytics will cause the difference in these metrics. Currency. To change the default timeout of 30 minutes for web sessions: In Google Analytics, click Admin. It has a very comprehensive set of processes that it goes through in order to complete a GA4 migration for you. These sessions are aptly named “engaged sessions. Analysts have relied on the metric “Bounce Rate” to understand how well users are engaging with a website for over a decade, but Google Analytics (GA4) includes a new and improved metric for measuring user engagement called "engagement rate". Availability of GA4 metrics and dimensions in DataStudio, API, Explorer, Customization Reports, Audiences, RealTime, Filters, Comparisons, Subproperties. The concept of custom dimensions in Google Analytics 4 is similar to the equivalent in Universal Analytics, but with broader capabilities. The audiences feature in GA4 allows you to segment your users based on the dimensions, metrics, and events important to your business. Migrate from Universal Analytics. However, you won’t see the same functionality to select the audience available in Looker Studio. 5K. At 95%. Next, in the “Data display” card, select “Custom definitions”. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. First, a reminder: exits are recorded when people leave a page. . Read my previous post on calculated metrics if you want to learn more about this feature. You can also customize a report and create an exploration to include engagement metrics. Navigate to the “ Resource ” tab and select “ Manage added data sources “. Then, click on the Metric to replace it with a calculated field. To change the default timeout of 30 minutes for web sessions: In Google Analytics, click Admin. analytics_250794857. Average Price = Total Revenue / Total Quantity. Please note that this custom calculation will only work if your shipping costs. Manual pageviews. The Recipe : — Blend data sources GA4 and UA — Formula to select the metrics based on Date_GA4. This covers the creation itself. In the Custom dimensions tab, click Create custom dimensions. Open Channel Groups. Overview. Click Apply to save your changes. Step-3: Now click on. To start, there are fewer of them, and they are also not all a 1:1 match. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. This is based on whichever page or event you want. #8 GA4 Ecommerce. To track custom or recommended events, create a new tag in GTM and choose the “Google Analytics: GA4 Event” tag type. Edit existing channels, add new channels, or remove existing channels (see instructions below). The data in the table is clean now. We report a case study using drone-based imagery to develop a pre-disaster 3-D map of downtown Victoria, British Columbia, Canada. Average Engagement Time. About the metrics. Its easy enough in Excel. In addition, you can mark up to 30 more (50 for Google Analytics 360) app or web events as conversions. The second version of Google Analytics (GA2) is Universal Analytics. If you have many metrics in the table, you may need to scroll to the right to view the metrics. These metrics allow you to see data about the number of sessions that have started on your site or app. Let’s examine the different metrics exit rates vs. Custom dimensions and metrics are set at the property level in an Analytics account. In Dimension name, enter a unique name for the new dimension. analytics_250794857. ; Podcast: Metrics & Chill Drive predictable growth every year with lessons from proven B2B leaders. Here is a guide of UA ecommerce dimensions as equivalent to GA4 ecommerce dimensions: Metrics1. GA4: Session Conversion Rate. Select Trigger Configuration → Custom. In BigQuery, since you have access to the granular data, you can calculate the exact cardinality for these metrics. Step 2: click on ‘All events’ and select the event of your choice. ’. About the metrics. Make sure you are in the correct account. In the digital marketing world, it’s like the new model of your favorite car. Click the red “New calculated metric” button. All data updated - v1. In GA4, metrics are calculated based on events. A metric is a number that is used to measure one of the characteristics of a dimension. TinkerLytics. Use the following guide to build an exploration that shows your customer Lifetime Value (LTV) by audience. The difference in how these metrics are calculated in the two versions of Google Analytics will cause the difference in these metrics. Monitoring Real User Metrics As Your Site Is being Used. Social media awareness metrics. Adjust web session timeout. GA4 provides access to far more custom dimensions and custom metrics. In Admin, under Data display, click Custom definitions. Click Create new channel group to start with a copy of the default group. Under the “Exploration” tab, click on the “Add dimension” button. Session acquisition dimensions can be found here. Distance (measured in feet, miles, meters, kilometres). If you click Start over, you can select the starting point or ending point of the exploration. User acquisition dimensions can be found here. Using the built-in Google Analytics connector, you will connect to GA4 at the property-level as there are no views in GA4. In the Property column, click Data Streams > Web. ReachDisclaimer: Data is based on the exchange rate one day before the transaction, and is provided by financial exchanges. This can include tracking downloads, clicks on external links and more. Since bounce rate is calculated differently in GA4, there will not be a 1:1 relationship with old bounce rate data from UA. . Event-scope means the value of the custom metric is calculated and sent for. Different navigation with fewer out-of-the-box reports in GA4. This metric tracks the number of users who visited your site or app and had an engaged session (which we’ll define later on). In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook;. Also, with. This was a brief introduction to an important change, just so you don’t get caught off guard. ; Newsletter: Move The Needle Improve your company’s performance with our best. In the left-hand menu, click on Exploration to create a new exploration report. This includes: GA4 is introducing “ ” which counts those that have an engaged session across mobile or desktop experiences. GA4 makes it easy to set up tracking for specific events. It is possible to utilize custom metrics to create calculated metrics. Viewing the report’s native version in the platform: know where to find it and employ advanced filters as needed. A calculated field is a formula that performs some action on one or more other fields in your data source. Average session duration in GA4 refers to the average length of engaged sessions on your website or app. You can't use hyphens in the name, but you can use underscores and spaces instead. Google Analytics 4 (GA4) is the latest version of Google Analytics. What is a Calculated Metric in GA4? ‘Calculated metric’ is a type of user-defined metric. You should then be able to type in the “Formula” box. · Engagement Rate. You must have the Editor role on the property to create or edit custom dimensions & metrics. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. With the help of unnest and parse for dates or timestamps we can do the trick. You cannot save the comparisons. source refer to user’s first (acquisiton) session. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. Other dimensions and metrics require some. For instance, if there were ten sessions in total and seven of them were engaged sessions, the bounce rate in GA4 would be 30%, calculated as follows: Bounce rate = 3 non-engaged sessions / 10 sessions = 30%. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. Looking at just April 1 & April 2 with that same demo data, there are discrepancies of 160, 93, and -0. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Step 1: open a standard report that includes a conversion rate metric. * Traffic source data in GA4 export is a dangerous area. In UA, a session ends and a new one starts when the campaign source changes during a user's activity. You can use the ‘ Session Conversion Rate ‘ metric as an e-commerce conversion rate metric via the exploration report. Open ‘Reports’. Use calculated metrics in GA4 (Google Analytics 4) to create your own metrics based on other existing metrics from your reports. Users The GA4 users metric is a key metric allowing you to understand your target audience. Ryan Stewart of Webris, a multi-brand agency says, “In my experience, the most important Google Analytics dashboard for eCommerce is the Audience Overview.